Target media campaigns across all channels: digital, retail ads, OOH/DOOH, addressable TV — based about the real behavior of people in the offline world.
Instead of relying on online likes and declarations, use spatial data to discover where your target audience actually lives, lives and moves in the real world.
Discover previously untapped segmentation opportunities, increasing campaign efficiency and optimizing ROI.
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Addressable TV & Digital
• Effective geotargeting campaigns based on spatial data and behavioral profiles.
• Precise indication of the areas where your target group actually lives.
• Reach new audience segments, built on real behavior in the offline world.
• Complement campaigns with a data layer that indicates the areas with the highest affinity.
Retail Ads
• Measurement of the audience of media in the context of sales, visibility and reporting of campaign effects.
• Selection of media tailored to the customer profile of a specific point of sale.
• Precise campaign planning based on traffic data and actual purchasing behavior.
• Change monitoring — track media trends, efficiency and visibility over time.
OOH/DOOH
• Behavioral profiling of the real audience of each media — based on traffic and behavior data.
• Measure visibility, number of recipients and feed post-buy reports with real data on the visibility and effectiveness of the campaign. Analyze traffic, stopping time, and actual movement patterns.
• Campaign cost optimization — choose the media with the best price-to-real reach ratio.
• Reach unique audiences not available in classic planning.
We analyze behavior and how consumers move in the offline world, creating precise geo-behavioral segments. Based on them, we indicate the areas with the highest Affinity Index ready for use in digital and addressable TV campaigns. We provide data that you can import directly into DSP (Demand Side Platform) advertising platforms such as Trade Desk or Adform. This allows you to target cookieless campaigns exactly where your target audience actually is.
We analyze the volume of traffic around the media, divided into pedestrian and car traffic, dynamics over time (day, hour, season), as well as demographic structure and behavioral segments (e.g. young students, premium customers, physically active people).
It is a solution that allows you to precisely select media locations, justify media choices and report on the effectiveness of activities, supporting not only campaign planning, but also sales of advertising space and post-buy settlements.
Find out where your target audience really is — how they move, where they live, shop, or play sports. Using location data, the profile of the inhabitants and the spatial context, we identify places with a high concentration of the selected segment. Create new audience groups - for example, frequent visitors to beauty salons, premium customers, physically active people or residents of single-family homes. These are real behaviors, not declarations - ready to be used in digital, TV and outdoor campaigns.
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Lisek.app opens more than 40 new dark stores using dataplace.ai
Thanks to the unique analytics provided in the Placeme app, we have enriched our process with unique data. This significantly accelerated the opening of the assumed number of warehouses in a short period of time. Moreover, over time, we know that the decisions related to the choice of location and the potential of the area were right. Without Placeme's support, this would not have been possible.
Przemysław Jędrychowski, Expansion Manager
new warehouses in 8 months
faster percentage of selecting a location for a new object
Analyses performed
IMS monitors the unique recipients of their media inside more than 250 shopping malls.
“Thanks to traffic data from dataplace.ai, we know the extent of advertising campaigns in more than 250 shopping centers operated by IMS. This information complements our service and keeps us competitive.”
Michał Mozyrko, Head of Media Sales IMS Sensory Media
millions of mobile devices analyzed
data quality
Monitored Galleries
Bolt expands its network in 10 European markets using dataplace.ai tools
Bolt is growing very fast, so we need a tool that can keep up with us, but above all, provide us with reliable and easy-to-assimilate data on the market potential. Dataplace.ai responded to our needs. We see that location intelligence analytics provide value in our business, and dataplace.ai are experts in what they do.
Rauls Alvateris, Bolt Market Expansion Team
new warehouses in 8 months
faster percentage of selecting a location for a new object
dedicated analysis range
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