Discover how Travelplanet.pl transformed its franchise expansion process using geospatial data. Learn how to leverage white-spot analysis and location intelligence tools to identify areas with the highest business potential.
Nieaktualne dane o natężeniu ruchu to główne ryzyko przepalania budżetu w kampaniach outdoorowych. Jak Mindshare i marka Magnesia poradziły sobie z tym wyzwaniem w dynamicznie zmieniającej się rzeczywistości miejskiej? Wykorzystując analizę geolokalizacyjną do weryfikacji unikalnych odbiorców i eliminacji nośników, które dublowały zasięg. Przeczytaj, jak precyzyjna optymalizacja siatki reklamowej pozwoliła obniżyć koszt dotarcia do klienta o 50% przy jednoczesnym wzroście zasięgu kampanii.
Create an account and see how our location intelligence solutions can help your business.
Our Location Intelligence solutions deliver the most value to medium and large network enterprises where physical location is a key part of their strategy. We enrich traditional business intelligence systems for different industries with a unique dimension of geospatial data, allowing a deeper understanding of the offline market.Our platforms and analytics are successfully used by leaders in many sectors, including:- Retail and Services- FMCG- Gastronomy and restaurants- Finance and Insurance- Commercial real estate- Media houses and marketing agencies- Franchise networksWe support managers and CEOs responsible for expansion, network management, marketing and analytics by providing them with the tools to make more informed, data-driven decisions.
These are three tools created by dataplace.ai, which respond to different business needs, based on the same proprietary technology based on location intelligence.Placeme - It is a web application for self-analysis of the potential of the location. You enter the address and in a few seconds you get a full report on the potential of the place, traffic, demographics or competition. This is an ideal tool for expansion teams that need to quickly and efficiently evaluate hundreds or thousands of locations per year.Targets - It is a solution for precise planning of marketing campaigns in the offline world. It helps to create unique customer segments based on their real behavior (e.g. who visits parks, gyms, competitors' stores) and precisely target OOH, Addressable TV or digital campaigns and measure their effectiveness based on real-world traffic monitoring.Zdroj - It's flexible access to our unique geospatial data via API or cyclic dumps. It is a solution for companies that want to feed their internal analytical systems (e.g. scoring models, BI systems) with reliable, external market data.
Traffic data is a dynamic and precise measurement of the actual mobility of people around any location. Unlike static demographics, which only show who lives where, our traffic analyses answer the question of how many people, when and how actually show up in a given place.Motion analysis provides a multidimensional picture of the market potential. It allows you to precisely determine the potential and dynamics of a place, providing information about the actual traffic intensity of pedestrians and cars and about rush hours. Crucially, it also allows you to understand the nature of customers — unique indicators such as “Location Type” or “Traffic Returnability” clearly indicate whether the area is dominated by loyal residents or customers in transit.This image complements the competitive context, since through the analysis of co-visitation it is possible to understand which customers are competing with other points in the neighborhood. Thus, rather than raw numbers, traffic analysis provides a deep, strategic understanding of market dynamics.
We are distinguished by our advanced proprietary technology, which allows us to comprehensively understand the offline world and the behavior of people in space, thanks to the use of dozens of geospatial databases and advanced machine learning models. While traditional solutions offer a static view of the market, we provide dynamic and precise insight into the real commercial potential of any location.With over 90% efficiency, our models estimate the actual number of people, not devices, in a given location. This means that we provide reliable information about the actual behavior of customers in the offline world.Instead of complex data sets, we provide ready-to-use traffic data analytics in an accessible visual form that allows for deeper understanding of market dynamics and decision-making based on a fuller picture of consumer behavior.
Location Intelligence is a technology that allows you to transform geospatial data into strategic business conclusions. In practice, it combines the world of location data (GIS) with the world of business intelligence to answer more than just the question “where?” , but above all “why right there?”.The analysis under Location Intelligence takes into account a wide range of data, such as actual pedestrian and car traffic, demographic profile and purchasing power of residents, as well as the competitive environment and planned investments.As a result, companies using Location Intelligence can make much more informed decisions about key business areas — from choosing the best locations for new locations, to optimizing sales networks, to precise targeting of marketing activities. It is a tool that minimizes investment risk and allows you to build a lasting competitive advantage based on data, not intuition.
Yes, in addition to our finished products, a key part of our offer are dedicated analytical projects and the construction of predictive models. These are solutions for companies with unique and complex business challenges that require an individual approach.We specialize in building advanced predictive models that answer the most critical questions in the network expansion and management process, such as:- What potential revenue will the new establishment generate in this particular location?- Which factors most influence the success of my top points?- How do I evaluate the potential of a location on a scale of 0-100, comparing it to my entire network?In the process of building such a model, our Data Science team combines your internal data (e.g. sales results from an existing network) with our multidimensional geospatial and traffic data. Thanks to the use of machine learning, we create algorithms that predict future results with high efficiency.Built for market leaders, our sales prediction models are more than 80% effective. These types of projects are the deepest form of collaboration in which we become a strategic partner, providing a unique data-driven competitive advantage.
Our Location Intelligence solutions replace uncertainty and risk in key business decisions with data-driven certainty, solving specific problems in businesses where location is key. network expansion, instead of using intuition and guessing where to open a new point, our analyzes provide an objective assessment of the potential. We enable decision-making based on data on actual traffic at a given location, identification of white spots and analysis of market saturation, which radically minimizes investment risk.IN Managing an existing network, rather than a lack of understanding of why certain establishments are not performing, our platform allows you to identify key success factors. We enable benchmarking against competitors, market share analysis and customer loyalty indicators, which allows you to optimize the operation of the entire network based on hard data.In the area marketing, instead of investing in campaigns without being sure of their reach, our solutions allow you to precisely locate your target groups. We build unique behavioral segments based on the analysis of real traffic, which allows precise planning of OOH, addressable TV and digital campaigns and measure their real impact on visitation.
No, our geographical coverage is much wider. Our key data, including traffic analysis, is fully scalable and can cover all EU countries and the UK.This means that we are able to support Polish companies in their expansion abroad and to be a partner for international companies entering the European market. We actively carry out analytical projects among others. in Romania and Slovakia.
.png){kind=small}
