Discover the potential of each location and manage your network more effectively.
Placeme is transforming the traditional model of analyzing and evaluating location potential. We collect and combine multiple offline data sources in one place. With the application, you can obtain essential information about traffic volume and the characteristics of the surroundings to accurately assess a location’s potential.
Analyze the movement and its characteristics around the selected point with a few clicks. Learn the specifics of your surroundings and learn more about all the key information about your area.
Use your network's historical data to automate location assessment with machine learning. Dedicated potential models selected according to the scale of your business.
With access to multiple data sources, the placeme app allows you to identify strategic areas where your services are most likely to succeed.
Use interactive maps powered by machine learning technology to determine the direction of your expansion by basing decisions on solid data.
Manage the network development process by monitoring the status of potential and current locations. Use information about your current network and data from dozens of spatial databases and automate how you evaluate your new location for sales potential and reference to your current network.
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Xtreme Fitness Gyms reduces the location analysis process by 70% with placeme.
The location assessment process is crucial for us, which is why we spend a lot of time on individual analysis of potential investment sites. It is important for us both to work in the field and to analyze hard data on a given area, so we use advanced analytical tools to support us in this process. What allows us to successfully stand out in the market is the use of innovative technologies and the implementation of the best available solutions such as placeme.
Filip Puchalski, Commercial Director Xtreme Fitness Gyms
Lisek.app opens more than 40 new dark stores using dataplace.ai
Thanks to the unique analytics provided in the Placeme app, we have enriched our process with unique data. This significantly accelerated the opening of the assumed number of warehouses in a short period of time. Moreover, over time, we know that the decisions related to the choice of location and the potential of the area were right. Without Placeme's support, this would not have been possible.
Przemysław Jędrychowski, Expansion Manager
Bolt expands its network in 10 European markets using dataplace.ai tools
Bolt is growing very fast, so we need a tool that can keep up with us, but above all, provide us with reliable and easy-to-assimilate data on the market potential. Dataplace.ai responded to our needs. We see that location intelligence analytics provide value in our business, and dataplace.ai are experts in what they do.
Raul Alwater, Bolt Market Expansion Team
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Check what the traffic volume and its characteristics look like in the analyzed area in the period you are interested in. Find out what the breakdown of car and foot traffic looks like, the distribution on weekdays and weekends, and what percentage of people stop in a given area.
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Get to know the number of people in a given area - both those who check in and just those who show up in the area. Find out how many households there are in a designated area, what is the average size of the farm and what the population density looks like compared to the city.
Discover the current competition and traffic generating points in your nearest area. We are constantly updating the database of several hundred thousand POIs (Points of Interest) in Poland to allow access to current information. Also check the traffic shared with selected addresses to determine co-visitation with current outlets.
Find out what characterizes the inhabitants of the area. Find out what the demographic profile looks like, what the percentage of older and younger people is, and by gender. Get information about the average earnings of people in the area with a reference to the provincial average and their spending in 15 shopping categories.
Discover what is not visible to the naked eye in a given area. Find out what investments are planned in the area - whether new residential buildings, commercial and service facilities are being built or whether major street renovations are planned that can support, change or hinder the activity. Also gain knowledge about the characteristics of current buildings (residential, commercial and service, public and others) and the number of employees in the area broken down by industry.
This model will standardize the expansion process and compare a given location with an existing network based on spatial characteristics. When exploring a new location, the user will be able to see, which place the analyzed location would reach in the current network.
The result of the analysis will be the localization potential expressed in the form of scoring. The analysis will determine which points of the network are most similar in terms of spatial potential aspects. The analysis element will be a list of points from the current network that are spatially similar to the analyzed location.
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Ten rodzaj modelu pozwoli zrozumieć jak badana lokalizacja wypada na tle obecnej sieci uwzględniając obecne wyniki sieci - czy ma szanse zostać jednym z najlepszych punktów sprzedaży, czy bliżej jej do tych, ze słabszymi wynikami?
Wykorzystując technologię przetwarzającą terabajty danych zewnętrznych, dotyczących charakterystyki otoczenia sieci oraz podstawowych danych sprzedażowych, uzyskasz w kilka sekund ocenę danej lokalizacji w kontekście twojej branży wraz ze szczegółową analizą. Im więcej punktów otrzyma analizowana lokalizacja, tym wyższe są wartości czynników pozytywnie wpływających na obroty, i tym większy jej potencjał.
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Opierając się nie tylko na danych przestrzennych, ale biorąc pod uwagę historyczne dane sprzedażowe oraz inne niezbędne dane ze wszystkich punktów należących do sieci, wyodrębnione czynniki sukcesu będą elementem szacowanego potencjału sprzedażowego danej lokalizacji dla konkretnej sieci sprzedaży.
Najbardziej zaawansowany model dla sieci z dużą liczbą punktów sprzedaży, który wyraża potencjał sprzedażowy w postaci potencjalnych obrotów i liczby paragonów. Zaimplementowany do aplikacji Placeme i na bieżąco aktualizowany, pozwoli szybciej podejmować decyzje dotyczącą konkretnych lokalizacji na podstawie szacowanych obrotów i najważniejszych czynników sukcesu.
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