Get to know your customers in the offline world

Analyze traffic, customer behaviors, and location potential.
Make strategic decisions based on data — not intuition.

Placeme App Overview – Evaluate the potential of any location and understand your offline customers
Trusted us
Aplikacja Placeme - panele danych: Mieszkańcy, Ruch wokół punktu, Profil mieszkańców, Profil okolicy, Mikrootoczenie biznesu, Perspektywa rozwojuWykorzystaj dane o ruchu, profilu klientów i charakterystyce okolicy do podejmowania lepszych decyzji biznesowychicon

We transform traffic data
and location into real value for your business

Use precise data on traffic, customer profile and neighborhood characteristics to make better business decisions.

Our technology analyzes the real movement of people in the offline world using mobile data and proprietary predictive models.

From data to decision

Traffic data

Thanks to our proprietary technology, we are able to determine the actual number of people in each location.

Advanced mobility indicators allow you to understand the people in the area and their behavior in the real world.

Machine learning

Based on machine learning technology, we process terabytes of data from dozens of different sources, creating data-driven solutions that respond to real business needs.

Our algorithms identify key dependencies and combine data into understandable analytics and ready insights.

Location analysis

Technology that combines data on space, residents, expenses and service points into a single, coherent picture.

Understand the full context of your location — from demographic structure and traffic dynamics to purchasing potential and competition.

Opinia klienta - Travelplanet.pl

Thanks to dataplace.ai, we have also introduced digital transformation into the franchise network expansion process, turning intuition into precise analysis...

Solutions for business

Expansion development

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Identify the most profitable locations for stores, branches or franchises

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Assess market saturation and predict revenue with over 80% accuracy

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Reduce investment risk and speed up decision-making

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Discover previously unexplored areas with high potential for competitive advantage

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get started, It’s FREE
Rozwój ekspansji - dane o ruchu, profilu klientów i charakterystyce
Aplikacja Placeme - Zarzadzanie siecia
Modele potencjalu sprzedazy - zarzadzanie siecia
Solutions for business

Sales network management

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Benchmark and optimize the performance of your current points of sale

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Track customer loyalty and shared traffic between locations

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Measure reach and market shares compared to the competition

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Provide valuable information to franchise partners, regional managers and sales representatives

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Analyze customer behavior patterns to determine actual store reach and tailor product distribution

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Solutions for business

Targeted marketing

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Plan OOH, digital and addressable TV campaigns based on real data

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Reach specific groups based on offline behavior, behavioral profiling and spatial analysis

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Measure the effectiveness of activities and maximize ROI

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Discover a new marketing channel - retail ads

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Targeted marketing - targetuj kampanie tam, gdzie znajduja sie twoi klienci

Data-driven technology

7
0
%
shorter location analysis time
in the teams of our clients
15
0K
+
locations monitored
by our clients
200
M
+
powered ad impressions
our data

Products tailored to the needs of every business

Logo Placeme

An intuitive application that will provide you with reliable data on traffic and location characteristics and ready-made business conclusions. Analyze the movement and its characteristics around the selected point with a few clicks. Discover the potential of each location.

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Logo Target

Target your campaigns where your customers really are. Planning and optimization of media campaigns based on spatial data and real behavior of people in the offline world. The new standard for addressable TV, retail ads, digital and OOH/DOOH campaigns.

Niebieska ikona rakiety na białym tle
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Niebieska ikona rakiety na białym tle
get started, It’s FREE
Logo Source

Integrate your systems and applications with unique spatial data. Gain reliable market insights with data from multiple sources, connecting it to your database with API integration.

Niebieska ikona rakiety na białym tle
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Niebieska ikona rakiety na białym tle
get started, It’s FREE

Customers about us

Klienci o nas - Filip Puchalski
Klienci - Xtreme Fitness

Thanks to advanced analytical tools such as placeme, we are able to make thoughtful and accurate decisions that allow us to effectively develop a network of clubs throughout Poland. It is this synergy of people 
and technology gives us an advantage in the market and enables us to achieve our goals fasterthan anyone could have expected.

Filip Puchalski
Commercial Director
Klienci o nas - Radosław Damasiewicz, Travelplanet
Klienci - Travelplanet

Digital transformation is not just about e-commerce. Thanks to dataplace.ai, we have also introduced it to the expansion process of the franchise network, turning intuition into precise analyzes based on real consumer behavior. As a result, our franchisees receive not only a well-known brand and a good product, but also the confidence that their business is created in a location with proven potential.

Radosław Damasiewicz
CEO
Klienci o nas - Agnieszka Michalecka, Grupa Żywiec

Data from dataplace.ai has become one of the key elements of our new segmentation. This allowed us to objectively assess the potential of thousands of properties and better target our investments.

Agnieszka Michalecka
Shopper Marketing Horeca
Klienci o nas - Tomasz Szulkowski, groupM
Klienci - GroupM

Profiling and understanding target groups in the offline world allows you to conduct effective advertising activities. Analytics and data from dataplace.ai complement our media products and services in this regard. As a result, thanks to innovation, we constantly improve the visibility results of our campaigns.

Tomasz Szulkowski
COO [m]spark powered by KnowledgeHub
Klienci o nas - Małgorzata Milewska, Furgonetka

Thanks to cooperation with dataplace.ai, we can effectively implement our plan to build a network of open parcel machines. Location intelligence technology, provides valuable knowledge of locations, so we can offer the best services.

Małgorzata Milewska
Business Development Manager
solutions for your industry

What can you gain?

Retail and services

Effectively assess the potential of each location and speed up the decision-making process.

Accurate identification of places where your services are lacking, even in a highly saturated market.

Competitive advantage, thanks to the possibility of discovering previously unexplored areas of high potential.

Understanding customer behavior - their characteristics, loyalty and the real extent of the impact of the point of sale.

Dane w aplikacji Placeme - retail i usługi

Franchise networks

Improvement of the process and certainty in the process of assessing the potential of the location - reducing investment risk.

Increase credibility and strengthen the image as a partner worthy of cooperation thanks to the development of networks based on hard data, not intuition.

Identification of new areas that will be best for development for franchisees.

Media

Effective geotargeting campaigns based on spatial data and behavioral profiles.

Precise identification of the places where the target group moves and lives.

Competitive advantage, thanks to the use of geospatial and mobile data in offline and online campaigns - new opportunities in defining segments for campaigns.

Effective campaigns created based on real offline customer behavior - analysis of their loyalty and real reach of the impact of points of sale.

Reliable post-buy for OOH and monitoring and planning of retail ads based on traffic data.

FMCG

Precise POS segmentation and efficient management of product categories.

Effective trade-marketing budget planning to invest in those POS that are really worth it.

Competitive advantage, thanks to the possibility of discovering previously unexplored POS with high potential and participation of the target group in the reach.

Monitoring of changes in trends and customer behavior.

Gastro

Precise POS segmentation and efficient management of product categories.

Effective trade-marketing budget planning to invest in those POS that are really worth it.

Competitive advantage, thanks to the possibility of discovering previously unexplored POS with high potential and participation of the target group in the reach.

Understanding customer behavior and competitors - their characteristics, loyalty and the real impact of catering outlets.

Real Estate

Effective assessment of a given property in the context of its commercialization.

Selection of rental categories adapted to the population within reach and people who can potentially visit the property.

Hard data to assess the potential of the planned property.

Frequently Asked Questions

For which companies and industries are your solutions intended?
What is the difference between Placeme, Target and Source?
What is traffic data and what can I learn from it?
How is it different Dataplace.ai from traditional location intelligence/market solutions?
What is Location Intelligence?
Does dataplace.ai offer any solutions beyond the products listed on the website?
In what way Dataplace.ai does it solve specific business problems?
Does Dataplace.ai operate only in Poland?
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