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Wondering how location intelligence can help grow your business? During our meeting, we will show you the possibilities tailored to your specific needs.
Our Location Intelligence solutions deliver the greatest value to medium and large chain enterprises for whom physical location is a key strategic element. We enhance traditional business intelligence systems across various industries with a unique dimension of geospatial data, enabling a deeper understanding of the offline market.
Our platforms and analyses are successfully used by leaders in many sectors, including:
- Retail and Services
- FMCG
- Food and Beverage
- Finance and Insurance
- Commercial Real Estate
- Media houses and marketing agencies
- Franchise networks
We support managers and directors responsible for expansion, network management, marketing, and analytics by providing them with the tools to make more accurate, data-driven decisions.
These are three tools created by dataplace.ai that address various business needs, all powered by our proprietary location intelligence technology.
Placeme - A web application for self-service location potential analysis. Simply enter an address to receive a comprehensive report on the site's potential, foot traffic, demographics, and competition in seconds. It is the perfect tool for expansion teams that need to quickly and effectively evaluate hundreds or thousands of locations per year.
Target - A solution for precise offline marketing campaign planning. It helps you create unique customer segments based on real-world behavior (e.g., who visits parks, gyms, or competitor stores) and allows you to precisely target OOH, Addressable TV, and digital campaigns, while measuring their effectiveness through real-world foot traffic monitoring.
Source - Flexible access to our unique geospatial data via API or recurring data dumps. This solution is designed for companies that want to fuel their internal analytical systems (such as scoring models or BI systems) with reliable, external market data.
Traffic data provides a dynamic and precise measurement of real-world human mobility around any location. Unlike static demographic data, which only shows who lives where, our traffic analytics answer the question of how many people are actually present in a given place, when they are there, and how they get there.
Traffic analysis provides a multidimensional view of market potential. It allows you to precisely determine the potential and dynamics of a location by providing information on actual foot and vehicle traffic intensity, as well as peak hours. Crucially, it also helps you understand the nature of your customers—unique metrics such as "Location Type" and "Visitor Retention" clearly indicate whether the area is dominated by loyal local residents or transient customers.
This picture is complemented by the competitive context, as cross-visitation analysis makes it possible to understand which customers you are competing for with other nearby businesses. In this way, rather than just raw numbers, traffic analysis provides a deep, strategic understanding of market dynamics.
What sets us apart is our advanced, proprietary technology that provides a comprehensive understanding of the offline world and human behavior in physical spaces. By leveraging dozens of geospatial databases and sophisticated machine learning models, we go beyond the static market snapshots offered by traditional solutions, providing dynamic, precise insights into the true commercial potential of any location.
Our models estimate the actual number of people—not just devices—in a given location with over 90% accuracy. This allows us to deliver reliable data on real-world customer behavior.
Instead of overwhelming you with complex datasets, we provide ready-to-use traffic analysis in an accessible visual format. This empowers you to gain a deeper understanding of market dynamics and make decisions based on a complete picture of consumer behavior.
Location Intelligence is a technology that transforms geospatial data into strategic business insights. In practice, it bridges the gap between location data (GIS) and business analytics (Business Intelligence) to answer not just the question of "where?", but more importantly, "why there?".
Location Intelligence analysis incorporates a wide range of data, such as actual pedestrian and vehicular traffic, demographic profiles and purchasing power, as well as the competitive landscape and planned investments.
As a result, companies using Location Intelligence can make much more accurate decisions across key areas of their operations—from selecting the best locations for new branches and optimizing sales networks to precisely targeting marketing campaigns. It is a tool that minimizes investment risk and allows for building a lasting competitive advantage based on data rather than intuition.
Yes, in addition to our off-the-shelf products, a key part of our offering includes bespoke analytical projects and the development of predictive models. These solutions are designed for companies with unique and complex business challenges that require a tailored approach.
We specialize in building advanced predictive models that answer the most critical questions in the process of expansion and network management, such as:
- What potential revenue will a new location generate at this specific site?
- Which factors contribute most significantly to the success of my top-performing locations?
- How can I score a location's potential on a scale of 0-100 compared to my entire network?
When building such a model, our Data Science team combines your internal data (e.g., sales results from your existing network) with our multidimensional geospatial and traffic data. By leveraging machine learning, we create algorithms that forecast future performance with high accuracy.
Our sales prediction models, built for market leaders, achieve accuracy rates exceeding 80%. These types of projects represent our deepest form of collaboration, where we become a strategic partner, providing a unique competitive advantage driven by data.
Our Location Intelligence solutions replace uncertainty and risk in key business decisions with data-driven confidence, solving specific problems for businesses where location is everything. In the area of network expansion, instead of relying on intuition or guessing where to open a new location, our analyses provide an objective assessment of potential.
We enable data-backed decision-making by leveraging real-world foot traffic data, identifying white spots, and analyzing market saturation, which drastically minimizes investment risk.
In managing an existing network, rather than struggling to understand why certain locations are underperforming, our platform helps identify key success factors. We enable benchmarking against competitors, market share analysis, and the study of customer loyalty metrics, allowing you to optimize your entire network based on hard data.
In the area of marketing, instead of investing in campaigns without knowing if they will reach the right audience, our solutions allow you to pinpoint your target groups with precision. We build unique behavioral segments based on real-world traffic analysis, enabling precise planning for OOH, addressable TV, and digital campaigns, as well as the measurement of their actual impact on footfall.
No, our geographical reach is much broader. Our key data, especially our traffic analysis, is fully scalable and can cover all European Union countries as well as the United Kingdom.
This means we are able to support Polish companies in their international expansion and act as a partner for international enterprises entering the European market. We are actively carrying out analytical projects in, among others, Romania and Slovakia.