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Our location intelligence solutions provide the greatest value to medium and large chain enterprises for whom physical location is a key element of their strategy. We enrich traditional business intelligence systems across various industries with a unique dimension of geospatial data, allowing for a deeper understanding of the offline market.
Our platforms and analyses are successfully used by leaders in many sectors, including:
- Retail and Services
- FMCG
- Food and Beverage
- Finance and Insurance
- Commercial Real Estate
- Media houses and marketing agencies
- Franchise networks
We support managers and directors responsible for expansion, network management, marketing, and analytics by providing them with the tools to make more accurate, data-driven decisions.
These are three tools created by dataplace.ai that address various business needs, all powered by the same proprietary location intelligence technology.
Placeme - A web application for self-service location potential analysis. Simply enter an address to receive a comprehensive report on the site's potential, traffic volume, demographics, and competition in seconds. It is the ideal tool for expansion teams that need to evaluate hundreds or thousands of locations quickly and effectively.
Target - A solution for precise offline marketing campaign planning. It helps you create unique customer segments based on real-world behavior (e.g., who visits parks, gyms, or competitor stores) and precisely target OOH, Addressable TV, or digital campaigns, while measuring their effectiveness through real-world traffic monitoring.
Source - Flexible access to our unique geospatial data via API or recurring data dumps. This solution is designed for companies that want to fuel their internal analytical systems (e.g., scoring models, BI systems) with reliable, external market data.
Traffic data is a dynamic and precise measurement of the actual mobility of people around any location. Unlike static demographic data, which only shows who lives where, our traffic analyses answer the question of how many people, when, and in what way they actually appear in a given place.
Traffic analysis provides a multidimensional picture of market potential. It allows you to precisely determine the potential and dynamics of a place by providing information on actual pedestrian and vehicle traffic intensity and peak hours. Crucially, it also allows you to understand the nature of your customers – unique indicators, such as "Location Type" or "Traffic Repeatability," clearly indicate whether the area is dominated by loyal residents or transit customers.
This picture is complemented by the competitive context, as co-visitation analysis makes it possible to understand which customers you are competing for with other points in the neighborhood. In this way, instead of raw numbers, traffic analysis provides a deep, strategic understanding of market dynamics.
What sets us apart is our advanced proprietary technology, which allows for a comprehensive understanding of the offline world and human behavior in space by utilizing dozens of geospatial databases and advanced machine learning models. While traditional solutions offer a static picture of the market, we provide a dynamic and precise insight into the actual commercial potential of any location.
Our models estimate the actual number of people, not devices, at a given location with over 90% accuracy. This means we provide reliable information about actual customer behavior in the offline world.
Instead of complicated datasets, we provide ready-to-use traffic data analyses in an accessible visual format, which allows for a deeper understanding of market dynamics and decision-making based on a more complete picture of consumer behavior.
Location Intelligence is a technology that allows you to transform geospatial data into strategic business insights. In practice, it combines the world of location data (GIS) with the world of business analytics (Business Intelligence) to answer not only the question "where?" but, above all, "why there?".
Location Intelligence analysis takes into account a wide range of data, such as actual pedestrian and vehicle traffic, demographic profiles and purchasing power of residents, as well as the competitive environment and planned investments.
As a result, companies using Location Intelligence can make much more accurate decisions regarding key areas of their business – from choosing the best locations for new branches and optimizing sales networks to precisely targeting marketing activities. It is a tool that minimizes investment risk and allows you to build a lasting competitive advantage based on data, not intuition.
Yes, in addition to our off-the-shelf products, a key part of our offering includes dedicated analytical projects and the development of predictive models. These are solutions for companies with unique and complex business challenges that require an individual approach.
We specialize in building advanced predictive models that answer the most critical questions in the process of expansion and network management, such as:
- What potential revenue will a new location generate at this specific site?
- Which factors contribute most to the success of my top-performing locations?
- How can I rate a location's potential on a scale of 0-100 compared to my entire network?
In the process of building such a model, our Data Science team combines your internal data (e.g., sales results from your existing network) with our multidimensional geospatial and traffic data. By applying machine learning, we create algorithms that forecast future results with high accuracy.
Our sales prediction models, built for market leaders, achieve an accuracy rate exceeding 80%. These types of projects represent the deepest form of collaboration, where we become a strategic partner providing a unique, data-driven competitive advantage.
Our Location Intelligence solutions replace uncertainty and risk in key business decisions with data-driven confidence, solving specific problems for businesses where location is critical. In the area of network expansion, instead of relying on intuition and guessing where to open a new location, our analyses provide an objective assessment of potential.
We enable data-driven decision-making based on actual traffic volume at a given location, the identification of white spots, and market saturation analysis, which radically minimizes investment risk.
In managing an existing network, instead of not understanding why some locations are underperforming, our platform allows you to identify key success factors. We enable benchmarking against competitors, market share analysis, and customer loyalty tracking, which allows you to optimize the performance of the entire network based on hard data.
In the area of marketing, instead of investing in campaigns without certainty about their reach, our solutions allow you to precisely locate target groups. We build unique behavioral segments based on the analysis of actual traffic, which enables precise planning of OOH, addressable TV, and digital campaigns, as well as the measurement of their real impact on footfall.
No, our geographical reach is much broader. Our key data, especially our traffic analytics, is fully scalable and covers all European Union countries as well as the United Kingdom.
This means we are able to support Polish companies in their international expansion and act as a partner for international enterprises entering the European market. We are actively carrying out analytical projects including in Romania and Slovakia.
