Furgonetka is a company with over 10 years of experience in the logistics industry. Keeping pace with the times, it specializes in solutions for the logistics and e-commerce sectors, streamlining parcel shipping and delivery. With its latest project—the creation of an open network of parcel lockers—Furgonetka is taking courier services to a new level. As dataplace.ai, we are proud to support their efforts as the provider of location data powering the venture.
The parcel locker market is constantly evolving. Data from Gemius leaves no doubt that this is the most preferred way to receive online orders – 77 percent of online shoppers choose this option. Consequently, in recent years, we have seen an increase in both the number of companies entering this business and the number of machines themselves, which we wrote more about in our report on market potential.
Increasing competition makes entering this business difficult, even though the potential remains enormous. Furgonetka saw an opportunity to create a tool that would not only streamline the company's entry with its own network of lockers but also connect existing ones to create a single, cohesive network. Anyone can join: online stores, traditional retailers, and other courier companies. There are many interested parties, but not every location is suitable. The challenge was how to assess the potential of a location. Location intelligence
"Thanks to our partnership with Dataplace.ai, Furgonetka has gained access to innovative technology, which has streamlined the identification of the best locations and enabled the assessment of business potential. We have accelerated and refined the entire process and increased its cost-efficiency."
helped solve this. Furgonetka's goal is to create an open space for the parcel locker market. It is intended to function by collecting potential locations from users and customers where, according to those submitting them, it is worth placing a new point or adding an existing one to the list.
The intention is for this network to be as efficient as possible, which is why the collaboration between Furgonetka and dataplace.ai aims to support business potential analyses of lockers and locations. This will allow for the assessment of a device's performance at a given site before it is even installed, and will streamline the identification of the best locations. Our task was to provide data and analyses for any chosen point on the map of Poland regarding factors influencing their attractiveness.
We supply our client's technology with the data necessary to manage their network of lockers. To analyze location potential, we use our proprietary location intelligence technology. The software automatically collects terabytes of mobile data on real pedestrian and vehicular traffic anywhere. It then supplements this with spatial information from 15 databases regarding locations, and the Furgonetka application uses augmented reality (AR), which allows you to compare individual locations and make effective business decisions. Our geospatial data provides access to information on:
The partnership is based on the source. Using the API, our client obtains any range of data needed to evaluate a location. Additionally, a location analysis is generated in PDF format, which potential investors use to decide whether to invest in a given parcel locker. In this way, Furgonetka equips its systems with insightful information and streamlines the decision-making process for critical business outcomes.
Through this partnership, Furgonetka has gained access to innovative technology that empowers its solution with data. This streamlines the identification of the best locations and enables the assessment of the business potential a given point will generate.
It also helps to accelerate and refine the entire process while increasing cost-efficiency. The partnership results in reduced business risk and better alignment with the target audience.
