Lisek is one of the fastest-growing online grocery delivery platforms in Poland. Initially operating in select districts of Warsaw, the app quickly expanded its operations to cities such as Warsaw, Wrocław, Poznań, Łódź, Gdańsk, Gdynia, and Sopot.
Lisek.app operates under the "q-commerce" (quick commerce) model. The foundation of Lisek's operations is delivery from so-called dark stores—local, strategically placed mini-warehouses where the most sought-after groceries and everyday items are stored. The platform is gaining the trust of new customers through convenience and lightning-fast delivery, allowing them to receive ordered products in as little as 10 minutes.
From the early stages of its operations in 2018, Lisek focused on data-driven development, using analyses from dataplace.ai to open its first dark stores. Lisek is currently growing at a breakneck pace, strengthening its market position. In 2022, the company recorded over 10-fold revenue growth, reaching its highest net sales revenue in history at 43 million PLN.
When planning its expansion and searching for new locations to open dark stores, Lisek needed easy access to reliable data such as population, purchasing power, resident profiles, and the surrounding environment in terms of the presence of convenience stores.
“When looking for a new location, we analyze population density, average income, and the share of retail trade. If a location has a high concentration of convenience stores, that’s a very positive sign for us. It indicates that the area is home to people who value convenience and fit our customer profile.”- Przemysław Jędrychowski, Expansion Manager
In the dataplace.ai portfolio, we have a product that perfectly met these needs. The Placeme web application is the ideal solution that gave Lisek.app easy and constant access to reliable data for the areas they were interested in. Within the Placeme app, users have access to over a dozen analyses describing a selected area in a very accessible and attractive format. The number and demographic profile of residents, purchasing power, information about competitors, and traffic intensity and dynamics are just a few of the basic elements that allow for understanding the characteristics of a studied location. By using Placeme analyses, Lisek was able to precisely examine and evaluate the potential of selected locations for new warehouses in terms of population and the share of the consumer type they were looking for.
“We know exactly what kind of locations we are looking for to house our warehouses. Placeme provides us with the data and analysis essential to our expansion process and investment decisions. This is one of the reasons we are becoming a leader in the q-commerce market and were able to open nearly 40 warehouses in just 8 months.”
- Przemysław Jędrychowski, Expansion Manager
Lisek.app does not base its expansion on intuition. Every location has been analyzed using the Placeme app, thereby reducing the risk of a poor investment. Each dark store operates within a limited area, so Lisek needed to analyze premises in specific locations within a radius of approximately 2.5–3.5 km.
Analyses in the Placeme app allowed our client to precisely evaluate locations based on:
Attentive to our clients' needs, we adapted our Placeme app with new functionalities that were crucial for the dark store market.
Specifically for the dark store industry, we introduced the ability to define a catchment area based on bicycle travel time.
Using analyses and data from dataplace.ai, Lisek opened nearly 40 new dark stores within 8 months. All of the company's warehouses were opened thanks to the Placeme app.
“Thanks to the unique analyses provided in the Placeme app, we enriched our process with unique data. This significantly accelerated the opening of the planned number of warehouses in a short time. Moreover, in hindsight, we know that the decisions regarding location selection and area potential were accurate. Without the support of Placeme, this would not have been possible.”- Przemysław Jędrychowski, Expansion Manager at Lisek.app
By using an accessible app and a clear way of presenting data, Lisek was able to verify the market potential of a given location before opening new dark stores. By leveraging location intelligence technology to map the best areas for further network development, the company significantly reduced its business risks.
“Every location for our warehouse was thoroughly analyzed using Placeme data, and we cannot imagine the expansion process without the use of reliable data. Placeme makes this possible for us while streamlining the entire process.”- Przemysław Jędrychowski, Expansion Manager at Lisek.app
Lisek is becoming a leader in the q-commerce market by recognizing the value of reliable data in today's landscape and leveraging new technologies for its expansion. It goes beyond just utilizing the capabilities of location intelligence and the Placeme application. A key competitive advantage for Lisek.app is its order fulfillment accuracy rate, which stands at 99.3%. This is achieved through a live ordering system, meaning users only see products in the app that are currently available at their assigned warehouse.
